FakePress

A publishing house that does not publish any books, but, rather, transforms places, buildings, bodies and objects into opportunities for publication

Yesterday I received the notice for the de-activation of the domain of one of the projects I have loved the most in my career: FakePress.

FakePress Publishing
FakePress Publishing
FakePress Publishing

FakePress was “A publishing house that does not make any books, but, rather, transforms bodies, objects, buildings and spaces into opportunities for ubiquitous publishing.”

Those were peculiar times: the crisis of the publishing industry (if by publishing you mean books and newspapers) was already clear. And it still is.

A next-generation publishing house

So me and Oriana Persico, together with our dear friends and colleagues Luca Simeone, Cary Hendrickson and Federico Ruberti decided to open up a publishing house.

from FakePress presentations
from FakePress presentations
an image from from FakePress presentations

Squatting Reality

Sometimes before that, me and Oriana had started the Squatting Supermarket project.

Squatting Supermarkets
Squatting Supermarkets
Squatting Supermarkets

Squatting Supermarkets: Products become ubiquitous publishing surfaces through augmented reality. What happens when brands can loose control? When you can take their physical manifestations in the world and you can squat them, using them to communicate whatever you want?

Here is an article which explains the background, research and objectives of the project.

  • how can you know, directly from the store, where the parts of thi appliance come from, or how it is sustainable or not?
  • how can you create a social network across all the boxes of this product, where the brand and customers, activists, storytellers and researchers can publish their data, stories, reviews, research and more?
  • how can you create accessible visual interactions and relations onto objects, bodies, buildings and territories, that engage people across space and time?
Squatting Supermarkets: an augmented supermarket inside a museum
Squatting Supermarkets: an augmented supermarket inside a museum
Squatting Supermarkets: an augmented supermarket inside a museum
Squatting Supermarkets: Oriana and Salvatore at To Share Festival 2009
Squatting Supermarkets: Oriana and Salvatore at To Share Festival 2009
Squatting Supermarkets: Oriana and Salvatore at To Share Festival 2009

Bodies and bio-publishing

It was then the time for bodies.

in 2009, at the Consciousness Reframed conference, Salvatore with Pier Luigi Capucci and the conference biofeedback device.
in 2009, at the Consciousness Reframed conference, Salvatore with Pier Luigi Capucci and the conference biofeedback device.
in 2009, at the Consciousness Reframed conference, Salvatore with Pier Luigi Capucci and the conference biofeedback device.

A war on boring conference, and an experment on constructive biofeedback. A wearable conference shirt is connected to emotions of the audience. Bore them too much and phisical effects will stat appearing onto your body.

the Conference Biofeedback USB device
the Conference Biofeedback USB device
the Conference Biofeedback USB device

An Atlas of the City

Atlas of Rome, at Index Urbis, in 2010
Atlas of Rome, at Index Urbis, in 2010
Atlas of Rome, at Index Urbis, in 2010

Neverending Education

Learning about the transformation of knowledge and education was, of course, among the principal objectives at FakePress.

FakePress — Toys++
FakePress — Toys++
FakePress — Toys++
FakePress — Mnkisi++
FakePress — Mnkisi++
FakePress — Mnkisi++

REFF-volution

I lied.

RomaEuropa FakeFactory — book cover
RomaEuropa FakeFactory — book cover
RomaEuropa FakeFactory — book cover

Nature and the built environment

At FakePress we focused on rurality just as well as on urban spaces.

FakePress — Leaf++

Electronic Humans

For Marshall McLuhan’s centennial, which we were celebrating together with our friend Derrick de Kerckhove, at FakePress we created the Electronic Man, a global performance which finds its roots in the canadian mediologist’s theories.

The Electronic Man
The Electronic Man
The Electronic Man

The nervous system of human beings extends beyond the physial boundaries of their bodies: an augmented sense through which it is possible to feel the emotional state of the people connected to it. The Electranic Man was created as an homage to McLuhan in occasion of his centennial.

Thousands of stickers around the world are connected to a mobile applications. When people scan them, they are called to expressing their current emotional states, and this makes the phones of the people who have installed the Electronic Man’s application vibrate accordingly.

FakePress and its future

We have done many other things with FakePress, our weird publishing house.

Artist. President at https://www.he-r.it/, founder at http://www.artisopensource.net/. Teaches Near Future Design and Transmedia Design.

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